In a recent Article, I discussed a little about the impact original IP could have for companies.
Here’s another article I came across today, about the Electronic Arts process for creating new IP (something which they have been pushing for a few years) which I think ties in very nicely with that discussion.
A couple of weeks ago I attended the IDEF Develop Symposium at the Melbourne Exhibition Centre. During this event I had the opportunity to listen to various speakers from different branches of the entertainment industry. These speakers hailed from groups such as Pixar, Google, Microsoft, as well as Australian names like Infinite Interactive and Primal Clarity, and many of the topics discussed brought about numerous insights into their inside view on the direction of the entertainment industry in Australia. Although the topics are often discussed from an Australian perspective, I feel that some of the points raised are certainly applicable to any company globally.
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